Every Can Counts is created to encourage the recycling of beverage cans, especially when “out of home” – for example, at work, during shopping, travel or holidays. The initiative was launched in the UK with the support of companies from aluminium industry. Huge success of this action has led to fast expantion to other countries: France, Austria, Hungary, Romania, Montenegro, Greece, Spain, Ireland, and from 2017 also Belgium and Poland. Being open to new cultures has resulted in the creation of an excellent database of experiences, information and materials, as well as the ability to create positive messages on a much wider scale.
Every Can Counts in Poland is implemented by the Recal Foundation, which has been carrying out the promotion of aluminum packaging recycling since 1995. Thanks to ECC’s support, the current activities of Recal have been enriched with a new, creative form of popularizing the knowledge about benefits of proper handling of used packaging. The program is a part of the sustainability strategy of the largest aluminum packaging organizations: European Aluminum, Ardagh Group and Can Pack Goup.
Jacek Wodzisławski, President of the board
Responsible for coordination of activities
Bartłomiej Wojdyło, Board Member
Responsible for Every Can Countss
Artur Łobocki, Board Member
Responsible for finances
Responsible for administration
Coordinator of the Every Can Counts project